The 2024 retail guide: Put Google AI to work to drive profitable growth for your business

In a retail landscape marked by evolving technology and heightened privacy concerns, it can often feel like we’re being asked to be miracle workers. We need to drive sales, which entails finding new ways to empower a savvy consumer base that’s less willing to quickly convert than before. We must be nimble and adaptable to meet shoppers where they are, but the number of customer touchpoints seems to be growing every moment. And we want to ensure we’re getting the best ROI from our marketing, while simultaneously navigating the departure of third-party cookies.

Adopting the right tools and strategies is key to tackling and succeeding at each of these challenges. Fortunately, the rise of AI means retailers are more equipped than ever to meet the evolving needs of today’s shoppers. In this guide, take a deep dive into the latest global insights and Google AI-powered tools that will help you increase profitability and stay competitive — now and into the future.

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1. Connect with customers throughout their increasingly complex journeys

With more ways to shop come more opportunities to help consumers along progressively complex journeys. See how AI-powered solutions can help retailers craft strategies that continuously adapt to these new shopper habits.

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2. Lean into AI to engage and convert customers across the funnel

Use the power of Google AI to measure results in a post-cookie world, turn shopper intent into action, and deliver richer, more personalized experiences at scale.

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3. Understand customer mindsets to make every holiday connection count

Reach customers as they prepare to capitalize on major moments throughout the year.

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