The holiday season is here, and AI-powered tools are changing the game. AI can help retailers go beyond the big “Cyber 5” shopping days by identifying and capturing consumer demand from July to January. Get ready to multiply the number of peak sales days you have, and meet shoppers at every step of their journey.
The four Ds of holiday shopping behavior
Throughout the season, shoppers fall into distinct mindsets and behaviors: deliberate, deal-seeking, determined, and devoted.
These mindsets transcend demographics, and it’s natural for shoppers to move between them. But understanding when people are most likely to be in a deliberate mindset (July to August) or a determined mindset (December) can clarify exactly when and where to connect with them using AI-powered ad solutions. That turns interest into purchase.
Deliberate
Many holiday shoppers want to get started early, and they’re deliberate with the time and effort they put into informing their purchases. People need to balance the rising prices of discretionary items, find the perfect gifts, and spread out spending throughout the season.
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Deal-seeking
As we shift into the Cyber period, shoppers’ early-season efforts are paying off. We see the emergence of the deal-seeking mindset. People are ready to buy, but on their terms. They don’t just care about price; they’re also looking for quality and value.
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Determined
In December, people shift to a determined mindset. With less than a month remaining and half of their shopping still left to complete, these shoppers represent significant revenue potential. This is especially true for omnichannel sales, as shoppers may miss shipping cutoffs and turn to in-store shopping.
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Devoted
Even as the peak shopping season comes to an end, devoted shoppers keep browsing and buying. They’re looking for more gifts, more deals, and many are simply treating themselves. These are people devoted to shopping, not just devoted to the season.
Explore the insightsMultiply your wins
Integrating the power of Google AI into your retail marketing can supercharge your ability to meet deliberate, deal-seeking, determined, and devoted holiday shoppers where they are with the right message. And it can help you generate peak days early in the season, instead of waiting for them.
Visit the Google Ads AI Essentials checklist to see how you can establish the right foundation, apply AI to its full potential, and maximize your results.
