The holiday season is here, and AI-powered tools are changing the game. AI can help retailers go beyond the big “Cyber 5” shopping days by identifying and capturing consumer demand from July to January. Get ready to multiply the number of peak sales days you have, and meet shoppers at every step of their journey.
The four Ds of holiday shopping behavior
Throughout the season, shoppers fall into distinct mindsets and behaviors: deliberate, deal-seeking, determined, and devoted.
These mindsets transcend demographics, and it’s natural for shoppers to move between them. But understanding when people are most likely to be in a deliberate mindset (July to August) or a determined mindset (December) can clarify exactly when and where to connect with them using AI-powered ad solutions. That turns interest into purchase.
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Deliberate
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Deal-seeking
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Determined
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Devoted
Multiply your wins
Integrating the power of Google AI into your retail marketing can supercharge your ability to meet deliberate, deal-seeking, determined, and devoted holiday shoppers where they are with the right message. And it can help you generate peak days early in the season, instead of waiting for them.
Visit the Google Ads AI Essentials checklist to see how you can establish the right foundation, apply AI to its full potential, and maximize your results.