Choosing among new lipsticks, aftershaves and fragrances is a personal, tactile decision for beauty shoppers. In a recent study, we found they're doing tons of online research to pick the perfect product, whether it's reading articles on pairing a product with certain outfits, researching for more product info while in-store, or using the sight, sound and motion of video for a better look. Here are five truths of these constantly connected shoppers and opportunities to reach them in the moments that matter.
Others are viewing
Marketers who view this are also viewing
