With so many weight-loss options out there-from mobile apps to fad diets to fitness programs-consumers are turning to digital to find the right solution. To gain a better understanding of their journeys, Google and The Modellers conducted a study. The research revealed three key findings: Consumers are faced with a baffling number of weight-loss options, they focus on fitness over nutrition, and cost is a major concern. Given that these health-conscious consumers spend 27 hours per week on the internet across devices, marketers have a real opportunity to connect with them online in an engaging, informative way.
