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YouTube ads leaderboard: Q2 2019

According to YouTube’s ABCDs, a core part of creative effectiveness is emotional connection. In fact, ads evoking high emotional connection are 64% more likely to drive strong engagement compared to those that evoke low emotional connection. In response, brands are trying to connect more meaningfully with consumers by tugging at their heartstrings, and that’s what we’ve seen in the Q2 Ads Leaderboard. In an era where data rules, the Q2 Leaderboard showcases ads that supersede targeted and personalized content and tap into the things that connect us — the struggles of parenting, the dreams of youth, and the hope for a better tomorrow.

Shot on iPhone XS — Don’t mess with Mother — Apple

Brand

Apple

Creative Agency

Media Arts Lab

Media Agency

OMD

1

GET HULU WITH NO ADS

Brand

Hulu

Creative Agency

Big Family Table

Media Agency

Universal McCann

2

What happens when the Gecko wears the Infinity Gauntlet - GEICO Insurance

Brand

GEICO Insurance

Creative Agency

The Martin Agency

3

Hello Light | ID. BUZZ

Brand

Volkswagen USA

Creative Agency

Johannes Leonardo

Media Agency

PHD

4

Beats By Dre | Powerbeats Pro | Unleashed

Brand

Beats by Dre

Creative Agency

Zambezi

Media Agency

PMG

5

Coated Ice Mint Lozenge Taste Test Drive with Dale Earnhardt Jr. | Nicorette

Brand

Nicorette & NicoDerm CQ

Creative Agency

Weber Shandwick

Media Agency

Platform GSK a Publicis Model

6

Audi Presents: Science Fair

Brand

Audi USA

Creative Agency

M/H VCCP

Media Agency

PHD

7

Parenting 1:01: A Moment in Search

Brand

Google

Creative Agency

Google Brand Studio

Media Agency

Essence

8

Nike – Dream With Us

Brand

Nike

Creative Agency

Wieden & Kennedy

Media Agency

Publicis Sapient

9

Budweiser | This Bud’s For 3 | Dwyane Wade

Brand

Budweiser

Creative Agency

VaynerMedia

Media Agency

SocialCode

10

Ads are determined by an algorithm that factors in organic and paid views, watch time and audience retention.

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