TV screens still account for 91% of our viewing time, but we’re now able to watch great video content wherever, whenever and however we want. This cross-screen viewing experience is great for viewers, but it creates complexity for marketers, who need to reach and engage with their audiences across all these devices and contexts.
Luckily, marketers now have access to more useful and actionable data that can unveil consumer preferences and intent. And the progress made in advertising technology means that marketers have tools to take action on this understanding and deliver personalized messaging at scale.
