Why ‘every creative needs to be a technologist,’ according to Nicolas Roope

Nicolas Roope has shelves of awards for his creative ad campaigns — and even some for his inventions. Whether it’s leading this data-inspired campaign for EE, a British telecommunications company, or creating the world’s first designer energy saving light bulb, Roope brings fresh thinking and data-backed insights into everything he does. Watch to see how one of advertising’s top minds thinks about the intersection of data, technology, and creativity.