Insights. Ideas. Inspiration. Take your marketing further with Google. Think with Google. Feature of the week Why YouTube is part of a winning social strategy YouTube Ads’ Celia Salsi and Melissa Hsieh Nikolic discuss what Gen Z viewers love about about YouTube Shorts. Find out how your brand can tap into viewer interests, creator partnerships, and the latest features to build video campaigns for today’s audience. Feature of the week Why YouTube is part of a winning social strategy YouTube Ads’ Celia Salsi and Melissa Hsieh Nikolic discuss what Gen Z viewers love about about YouTube Shorts. Find out how your brand can tap into viewer interests, creator partnerships, and the latest features to build video campaigns for today’s audience. Consumer Insights United States Article Article Turn post-season sales into lasting growth Article Article Unlocking the 80/20 rule: How to build customer lifetime value United States Article Article Win more high-value customers and drive sustainable growth Case Study Case Study How Pandora unlocks incremental value all holiday season long Marketing Strategies & Innovations Interview Interview How well do you know Google Search? Article Article 4 big ideas from Google Zeitgeist 2024 Article Article To unlock AI’s power, simplify your Search campaigns Article Article Making the most of marketing conferences with the help of AI United States Article Article Inside Google Marketing: How we’re using AI United States Article Article 2024 YouTube Works Awards: 3 lessons from the winning U.S. campaigns United States Article Article How we’re joining the effort to make advertising more accessible Global Case Study Case Study Creating the impossible ad with AI: Tombras In-Depth Reading Focus on Canada Keep up with the latest trends shaping Canada’s marketing landscape, from shifts in consumer habits to best-in-class customer case studies. 10 Collections Big Thinkers Think big with Canada’s thought leaders, as they share their perspectives on topics that are top-of-mind for marketers. 6 Collections Back to Basics Explore digital best practices with Google experts to ensure your marketing fundamentals are strong and effective. 13 Collections AI in Marketing Dig into the latest research and learn how leading marketers are putting Google’s AI-powered tools and solutions to use. 7 Collections Inclusive Marketing Perspectives, insights, and resources for expanding diversity, equity, and inclusion in our work and beyond. 18 Articles Video Library Explore our video library to get perspectives from industry luminaries, learn new marketing techniques, find creative inspiration, and more. 20 Collections Marketing on YouTube Every day, millions of viewers go deep on YouTube content and creators. Get the latest in creative insights, trends, and strategies. 15 Articles Creativity Creativity grabs attention and inspires action. Discover how data at the intersection art and technology can connect with audiences. 19 Collections Tools Insights Finder Go beyond demographics to find who matters most to your business. Google Trends Gauge consumer search behavior with real-time search trends. Market Finder Get data and insights to identify your next global markets.
